There’s a piece of news that makes us truly proud.
Torrefazione Agust has been awarded “Roastery of the Year” by Gambero Rosso’s Coffee and Roasteries of Italy 2026 guide, during the official presentation held in Rome on November 27, 2025.

And yes: Pura Vita is a brand of Torrefazione Agust.
So this isn’t “just” great industry news—it’s also the simplest way to explain what Agust Quality means to us.

In its motivation, the Guide highlights the overall quality of Agust coffees and their ability to offer profiles that are clear and distinctive, with an exceptionally high level of sensory precision.

“For the outstanding quality of all its coffees (…) and the remarkable refinement of every flavor found in the tasting.”

That’s the foundation: selection, roasting, control—and above all, consistency.

Pura Vita was born from a simple idea: bringing into everyday life a coffee that is reliable, instantly recognizable, and made the right way.
Behind it is the same mind (and the same hands) that brought Agust to this recognition: experience, method, and a coffee culture built over time.

When we say “Agust Quality,” this is what we mean:

• carefully selected raw materials
• precise, repeatable roasting profiles
• consistent standards, batch after batch
• real attention to work and supply-chain ethics (not in words, but in facts)